Set in the south of Sichuan Province where the Jinsha River meets Mount Minshan, Yibin City is known as the first city along the course of the Yangtze River, as this is the headwaters of this mighty waterway. Yibin is also the source of the world-famous Chinese Wuliangye Liquor. The graceful mountains and rivers have long been an attraction for travelers. The area also offers Shunanzhuhai, which stretches over 100 kilometers, Shihaidongxiang, which are praised as a "wonder under heaven", and the hanging coffins along the cliffs over the Yangtze.

Situated along the northern bank of the Yangtze River, Luzhou is a famous home of liquors. The cellar that stores the Luzhou Old Cellar Liquor has a history of over 800 years. Scenic attractions in the area include longan forest at Zhangba, Mount Yuchan, Hejiangfubao, and the ancient town at Yaoba.